At the 2010 South by Southwest Interactive festival in Austin, I had the chance to meet Bowen Payson, he’s the guy in charge of Virgin America’s social media strategy. We talked about how Virgin America uses social media channels and he also tells us about a prank that a prominent techie/ writer/ venture capitalist/ evangelist named Guy Kawasaki pulled on them via Twitter.

Bowen had just gotten off the stage after giving a presentation at the 140 Conference, which was the conference within the conference that focused on Twitter. I have video from that presentation which I will post as soon as my upload quotas get reset.

Photo Credit: Hyku